At Ace Fitness, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase from our e-commerce store, or interact with our services.
We fully comply with the UK General Data Protection Regulation (UK GDPR) and other applicable privacy laws.
1. Who We Are
Ace Fitness is a UK-based business that supports men’s physical and mental wellbeing through motivational content, fitness advice, and the sale of digital wellness products such as e-books and guides.
If you have any questions about how we handle your data, please contact us at:
📧 Email: [highlighted@email.com]
📞 Phone: [highlighted number]
2. What This Policy Covers
This policy applies to:
- Visitors to our website or any subdomains
- Customers purchasing our products online
- Users who subscribe to our newsletter or engage with our content
- Individuals who contact us via forms, email, or social media
It does not cover websites linked from ours. Those sites are governed by their own privacy policies.
3. What Personal Data We Collect
We may collect the following personal information:
a) Directly from you
- Full name
- Email address
- Billing address
- Payment details (handled securely via our payment processor)
- Phone number (optional)
- Your account login credentials (if applicable)
b) Automatically through your use of our site
- IP address
- Browser and device type
- Pages visited and time spent on site
- Referring URLs
- Cookie identifiers
4. How We Use Your Data
We process your data for the following reasons:
| Purpose | Lawful Basis |
|---|---|
| Fulfilling product orders (e.g. e-books) | Contractual obligation |
| Managing your account and preferences | Legitimate interest |
| Sending newsletters and promotions (if opted in) | Consent |
| Analysing website traffic and improving functionality | Legitimate interest |
| Responding to enquiries and support requests | Contractual obligation |
| Complying with legal or tax obligations | Legal requirement |
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another compatible reason.
5. E-Commerce and Payment Security
When you buy from our store, your payment is processed via trusted third-party platforms (e.g. Stripe, PayPal). We do not store your full credit/debit card information.
All transactions are encrypted using SSL (Secure Socket Layer) technology to ensure your data is safe.
6. Email Marketing and Communications
If you sign up to our mailing list or opt-in during checkout, we may contact you with:
- Product updates
- New e-book launches
- Exclusive offers
- Wellness and fitness tips
You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
7. Cookies and Tracking Technologies
We use cookies to:
- Remember your preferences
- Keep you logged in (if you have an account)
- Analyse website traffic
- Provide relevant ads through services like Meta (Facebook) and Google Ads
You can manage your cookie settings in your browser or via our cookie banner on first visit. For more, please refer to our [Cookie Policy].
8. How We Store and Protect Your Data
We take data security seriously. Your data is stored:
- On secure servers located within the UK or EEA
- Protected by encryption, firewalls, and access controls
- Accessible only to authorised staff or partners under strict confidentiality agreements
We retain your data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.
9. Sharing Your Data
We do not sell your data to third parties.
However, we may share it with:
- Payment providers (e.g. Stripe, PayPal)
- Email platforms (e.g. Mailchimp, ConvertKit)
- Analytics tools (e.g. Google Analytics)
- IT or legal professionals supporting our business
- Regulators or law enforcement, if legally required
All third parties are GDPR-compliant and only receive the data necessary to provide their services.
10. Your Rights Under UK GDPR
You have the following rights:
- Access – Request a copy of your personal data
- Correction – Request changes to inaccurate or incomplete data
- Erasure – Ask us to delete your personal data (subject to lawful grounds)
- Restriction – Limit how we use your data
- Portability – Request your data in a machine-readable format
- Objection – Object to certain uses, including marketing
- Withdraw Consent – At any time if processing is based on consent
To exercise any of these rights, please contact us at:
📧 [highlighted@email.com]
📞 [highlighted number]
You may also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk if you’re dissatisfied with our handling of your data.
11. Children’s Privacy
Our website and store are not intended for individuals under 16. We do not knowingly collect data from minors without parental consent.
12. Changes to This Privacy Policy
We may update this policy to reflect changes in the law or our practices. If we do, we’ll update the “Last Updated” date and, where appropriate, notify you via email or website alert.
We encourage you to review this Privacy Policy periodically.
13. Contacting Us
If you have any concerns, questions, or requests about your data, you can contact our Data Controller at:
📧 Email: [highlighted@email.com]
📞 Phone: [highlighted number]
Last Updated: 13/05/2025